Prices – ProtonVPN offers a free version with unlimited bandwidth. This makes it one of the few free VPN services with unlimited bandwidth. Its paid versions are categorized as Basic, Plus, and Visionary, each of which progressively offers more advanced features than the one before it. The basic version costs $4/month, while the Plus and Visionary plans cost $8/month and $24/month respectively. Yep, it is quite expensive.
The problem with anonymity is there are so many issues to consider—most of which are beyond the scope of this article. Has the government surreptitiously installed malware on your PC in order to monitor your activity, for example? Does the VPN you want to use have any issues with data leakage or weak encryption that could expose your web browsing? How much information does your VPN provider log about your activity, and would that information be accessible to the government? Are you using an anonymous identity online on a PC that you never use in conjunction with your actual identity?
This could be bad. I'm not terribly concerned if Comcast discovers my secret passion for muscle cars and I get more ads for car customizing kits. It might be annoying, but I'm not doing anything I really want to hide. Where the problem could occur is if ISPs start inserting their own ads in place of ads by, say, ZDNet. That could cut off the revenue that keeps websites alive, and that could have very serious repercussions.
That attitude to the safety and privacy of personal data creates an enormous online security risk. Public Wi-Fi networks, which are ubiquitous and convenient, are unfortunately also highly convenient for attackers looking to compromise your personal information. How do you know, for example, that "starbucks_wifi_real" is actually the Wi-Fi network for the coffee shop? Anyone could have created that network, and they may have done so in order to lure victims into disclosing personal information over it. In fact, a popular security researcher prank is to create a network with the same name as a free, popular service and see how many devices will automatically connect because it appears safe.