Usually, it's the free services that throttle your usage in these ways. Some paid services will offer a trial, where you can transmit up to a certain data cap before being asked to sign up as a paying customer. That's actually pretty cool, because it gives you a chance to try out the performance of their service before paying, but it also gives the vendor a chance to make the money necessary to operate the service.
Are you so used to your data traveling over Wi-Fi that you've stopped worrying about the security of that data—and about who else might be spying on it, or even stealing it for nefarious purposes? If so, you are—sadly—in the majority, and you ought to consider using a viritual private network, or VPN. In fact, when PCMag conducted a survey on VPN usage, we found that a dismal 71 percent of the 1,000 respondents had never used a VPN. Even among those who support net neutrality—who you might think would tend to be well informed on technology and privacy issues—only 45 percent had used a VPN.